Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with Fer Social Media.

Information You Provide Directly

You may provide personal information when you:

• Submit a contact or consultation form
• Request information about our services
• Contact us by email, phone, or other communication methods
• Become a client
• Provide information during an onboarding process
• Subscribe to marketing communications
• Respond to surveys or other requests
• Communicate with us about an existing project

This information may include:

• Name
• Business or company name
• Email address
• Phone number
• Job title or role
• Website address
• Business information
• Advertising objectives and preferences
• Information you include in messages or enquiries

Please do not submit sensitive personal information through general website forms unless we specifically request it and provide an appropriate method for doing so.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Referring website or source
• Approximate geographic information
• Date and time of visits
• Website interactions
• General usage and diagnostic information

We may collect this information through cookies, pixels, analytics tools, server logs, and similar technologies.

2. How We Use Information

We may use personal information to:

• Respond to enquiries and requests
• Provide and manage our services
• Communicate with prospective and existing clients
• Prepare proposals and service recommendations
• Manage client onboarding
• Understand how visitors use our website
• Improve website functionality and user experience
• Analyze campaign and website performance
• Manage advertising and marketing activities
• Send requested marketing communications
• Maintain business and operational records
• Prevent fraud, abuse, or unauthorized activity
• Protect the security of our systems
• Comply with applicable legal obligations
• Enforce our agreements and protect our legal rights

We aim to use personal information only for legitimate business purposes consistent with this Privacy Policy and applicable law.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, understand website usage, measure advertising performance, and improve marketing activities.

Cookies may allow us and our service providers to recognize a browser or device and understand how visitors interact with our website.

Depending on how our website is configured, these technologies may include:

• Essential cookies
• Analytics cookies
• Advertising or conversion pixels
• Retargeting technologies
• Preference or functionality cookies

You can control certain cookies through your browser settings and, where available, our cookie-management tools.

Disabling certain cookies may affect website functionality or the availability of some features.

4. Advertising and Tracking Technologies

Because Fer Social Media provides paid-media and digital advertising services, our website and campaigns may use advertising technologies provided by third parties.

These technologies may help us:

• Measure advertising performance
• Understand campaign interactions
• Attribute website actions to advertising campaigns
• Build or analyze audiences
• Deliver relevant advertising
• Retarget visitors where permitted
• Improve campaign performance
• Understand conversion activity

Third-party advertising platforms may process information according to their own privacy policies and terms.

These platforms may include, depending on the services we use:

• Meta
• Google
• Quora
• Reddit
• Snapchat
• Other advertising, analytics, or marketing technology providers

Our use of these tools may change as our website, services, and technology stack evolve.

5. Client Information and Advertising Accounts

If you become a client, you may provide us with information necessary to manage advertising campaigns.

This may include:

• Advertising account information
• Campaign information
• Audience information
• Website and landing-page information
• Conversion and performance data
• Creative assets
• Customer or prospect information
• Analytics information
• CRM or lead information

Where we process information on behalf of a client, our handling of that information may be governed by our agreement with the client and applicable privacy and data-protection requirements.

Clients are responsible for ensuring that they have the appropriate rights, notices, permissions, and legal basis to provide information to us for campaign management.

We do not use client-provided data for purposes unrelated to the services we are engaged to provide except where permitted or required by law or otherwise authorized.

6. Information We Share

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services.

These parties may include:

Service Providers

Companies that help us operate our website, communications, analytics, hosting, customer relationship management, payment processing, security, or other business functions.

Advertising and Analytics Platforms

Advertising and measurement providers may receive information necessary to deliver, measure, or optimize advertising campaigns.

Professional Advisors

We may share information with attorneys, accountants, auditors, insurers, or other professional advisors when reasonably necessary.

Legal and Regulatory Authorities

We may disclose information when required by law, legal process, court order, or governmental request, or when reasonably necessary to protect our rights, safety, property, or operations.

Business Transfers

If Fer Social Media is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

We do not sell personal information for money in the ordinary sense of that term.

However, certain advertising technologies may involve the disclosure or sharing of information with advertising or analytics providers. Where applicable law gives you rights regarding such activities, we will provide the required choices or mechanisms.

7. Marketing Communications

If you provide your contact information, we may use it to communicate with you about:

• Services you have requested
• Proposals or consultations
• Existing projects
• Company updates
• Marketing information
• Educational content
• Offers or other business communications

You can unsubscribe from promotional email communications by using the unsubscribe option included in the message or by contacting us.

Even if you opt out of marketing communications, we may continue sending transactional or service-related communications when necessary.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide services
• Maintain business records
• Resolve disputes
• Enforce agreements
• Meet legal or regulatory requirements
• Maintain security
• Protect our legitimate business interests

The appropriate retention period depends on the type of information, why we collected it, our relationship with you, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable law.

9. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

These measures may include access controls, authentication procedures, security monitoring, vendor controls, and other safeguards appropriate to the nature of the information we maintain.

However, no method of transmission or storage is completely secure. We cannot guarantee that personal information will never be subject to unauthorized access or security incidents.

The FTC recommends that businesses limit the information they collect, restrict access appropriately, protect information during storage and transmission, and maintain reasonable security practices.

10. Data Breaches and Security Incidents

If we become aware of a security incident involving personal information, we will take reasonable steps to investigate, contain, and address the incident.

Where required by applicable law, we will provide notices to affected individuals, regulators, or other parties within the applicable timeframe.

11. Your Privacy Rights

Depending on where you live and which privacy laws apply to you, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request information about how personal information is collected or used
• Opt out of certain targeted advertising or sharing activities
• Withdraw certain consents where applicable
• Appeal certain privacy decisions where required by law

Not every right applies in every situation, and exceptions may apply under applicable law.

To submit a privacy request, contact us using the information provided in the Contact Us section below.

We may need to verify your identity before completing certain requests. We will use information provided for verification only as reasonably necessary to process your request and comply with applicable law.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended, if the law applies to Fer Social Media.

Depending on the circumstances, these rights may include rights to:

• Know or access certain personal information
• Request correction
• Request deletion
• Opt out of certain sales or sharing of personal information
• Limit certain uses or disclosures of sensitive personal information where applicable
• Receive information about the categories of personal information collected, used, or disclosed
• Not be discriminated against for exercising applicable privacy rights

The CCPA applies only to businesses and circumstances covered by the statute and its applicable thresholds and definitions.

If applicable, California residents may submit a request by contacting us. We will process qualifying requests in accordance with applicable California law.

13. Do Not Track

Some browsers offer a "Do Not Track" setting.

Because there is currently no universally accepted standard for responding to browser-based Do Not Track signals, our website may not respond to them in all circumstances.

Where applicable law requires recognition of a specific opt-out preference signal, we will handle such signals as required by law.

14. Third-Party Websites and Services

Our website, advertisements, emails, and other communications may contain links to websites, platforms, or services operated by third parties.

These third parties may have their own privacy policies and practices.

We are not responsible for the privacy, security, or content practices of third-party websites or services.

We encourage you to review the applicable privacy policy before providing personal information to another company.

15. Social Media Platforms

We may maintain profiles or advertising activities on third-party social media platforms.

Interactions with us through those platforms may be subject to both this Privacy Policy and the privacy policies of the applicable platform.

Information you publicly post or submit through a social platform may be visible to others depending on the platform's settings.

16. Children's Privacy

Our website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website.

If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

Where another age threshold applies under applicable law, we will follow the requirements that apply to the relevant activity.

17. International Visitors

Fer Social Media is based in the United States, and information we collect may be processed or stored in the United States or other countries where our service providers or we operate.

Privacy protections in those countries may differ from those in your country of residence.

If you access our website from outside the United States, you understand that your information may be transferred to and processed in jurisdictions that may have different data-protection laws.

Where applicable law requires additional safeguards for international transfers, we will use appropriate mechanisms.

18. Sensitive Personal Information

Our general website services are not intended to collect sensitive personal information unless it is specifically necessary for a legitimate business purpose and collected through an appropriate process.

Please do not submit information such as:

• Social Security numbers
• Government identification numbers
• Financial account credentials
• Passwords
• Detailed medical information
• Highly sensitive personal information

through general website contact forms.

If sensitive information is necessary for a particular service, we will provide an appropriate method for submitting it.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the top of this policy.

If a change is material, we may provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, please contact us:

We will review and respond to privacy requests in accordance with applicable law.