:root {
  --orange: #ff5c1a;
  --orange-hover: #e84e0f;
  --navy: #15245c;
  --navy-deep: #0c1330;
  --ink: #16182a;
  --muted: #5b6478;
  --bg: #f4f7fc;
  --bg-soft: #e8eef8;
  --white: #ffffff;
  --line: #dfe6f2;
  --radius: 14px;
  --shadow: 0 12px 32px rgba(21, 36, 92, 0.1);
  --container: 1160px;
  --header-h: 78px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html {
  scroll-behavior: smooth;
  overflow-x: clip;
  padding-left: env(safe-area-inset-left);
  padding-right: env(safe-area-inset-right);
}
body {
  font-family: "Poppins", sans-serif;
  color: var(--ink);
  background: var(--bg);
  line-height: 1.6;
  overflow-x: clip;
  max-width: 100%;
}
img,
video,
iframe { max-width: 100%; height: auto; display: block; }
svg { max-width: 100%; display: block; }
a { text-decoration: none; color: inherit; }
ul { list-style: none; }
button { font-family: inherit; cursor: pointer; border: none; background: none; }
h1, h2, h3, p { overflow-wrap: break-word; }

.container {
  width: 100%;
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: clamp(1rem, 4.5vw, 1.75rem);
  min-width: 0;
}

section,
.trust,
.site-header,
.site-footer {
  width: 100%;
  max-width: 100%;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.45rem;
  background: var(--orange);
  color: var(--white);
  font-weight: 700;
  font-size: 0.95rem;
  padding: 0.9rem 1.6rem;
  border-radius: 12px;
  box-shadow: 0 8px 20px rgba(255, 92, 26, 0.32);
  transition: transform 0.2s ease, background 0.2s ease, box-shadow 0.2s ease;
}
.btn:hover {
  background: var(--orange-hover);
  transform: translateY(-2px);
  box-shadow: 0 12px 24px rgba(255, 92, 26, 0.4);
}
.btn-outline {
  background: transparent;
  color: var(--navy);
  border: 2px solid var(--navy);
  box-shadow: none;
}
.btn-outline:hover {
  background: var(--navy);
  color: var(--white);
  box-shadow: none;
}
.btn-light {
  background: var(--white);
  color: var(--navy);
  box-shadow: 0 8px 20px rgba(0, 0, 0, 0.12);
}
.btn-light:hover { background: #f3f4f6; color: var(--navy); }

.accent { color: var(--orange); }
.section { padding: 4.5rem 0; }
.section-title {
  font-size: clamp(1.55rem, 3vw, 2.2rem);
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1.25;
  margin-bottom: 0.75rem;
}
.section-lead {
  color: var(--muted);
  max-width: 68ch;
  margin-bottom: 2.25rem;
}
.section-head { text-align: center; margin-bottom: 2.5rem; }
.section-head .section-lead { margin-inline: auto; }

/* ========== HEADER ========== */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(21, 36, 92, 0.06);
}
.hero-shell .site-header {
  position: relative;
  background: transparent;
  backdrop-filter: none;
  border-bottom: none;
}
.header-inner {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: var(--header-h);
  gap: 1rem;
  min-width: 0;
}
.logo {
  display: inline-flex;
  align-items: center;
  flex-shrink: 0;
  line-height: 0;
}
.logo img {
  display: block;
  height: 48px;
  width: auto;
  max-width: 180px;
}

.nav {
  display: flex;
  align-items: center;
  gap: 0.15rem;
}
.nav > a,
.nav .drop-toggle {
  font-size: 1.05rem;
  font-weight: 550;
  color: var(--ink);
  padding: 0.55rem 0.9rem;
  border-radius: 8px;
  transition: background 0.2s, color 0.2s;
}
.nav > a:hover,
.nav > a.active,
.nav .drop-toggle:hover {
  color: var(--orange);
  background: rgba(255, 92, 26, 0.08);
}

.dropdown { position: relative; }
.drop-toggle {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
}
.drop-toggle::after {
  content: "";
  width: 0;
  height: 0;
  border-left: 4px solid transparent;
  border-right: 4px solid transparent;
  border-top: 5px solid currentColor;
  opacity: 0.7;
}
.dropdown-menu {
  position: absolute;
  top: calc(100% + 0.4rem);
  left: 0;
  min-width: 260px;
  background: var(--white);
  border-radius: 12px;
  box-shadow: var(--shadow);
  border: 1px solid var(--line);
  padding: 0.45rem;
  opacity: 0;
  visibility: hidden;
  transform: translateY(6px);
  transition: 0.2s ease;
}
.dropdown:hover .dropdown-menu,
.dropdown.open .dropdown-menu {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}
.dropdown-menu a {
  display: block;
  padding: 0.7rem 0.85rem;
  border-radius: 8px;
  font-size: 0.95rem;
  font-weight: 500;
  color: var(--ink);
}
.dropdown-menu a:hover {
  background: var(--bg-soft);
  color: var(--orange);
}

.nav > a.header-cta {
  margin-left: 0.5rem;
  padding: 0.75rem 1.25rem;
  font-size: 0.95rem;
  color: #fff;
  background: var(--orange);
  font-weight: 700;
}
.nav > a.header-cta:hover,
.nav > a.header-cta:focus,
.nav > a.header-cta.active {
  color: #fff;
  background: var(--orange-hover);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border-radius: 10px;
  border: 1px solid var(--line);
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
  flex-shrink: 0;
}
.nav-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: transform 0.2s ease, opacity 0.2s ease;
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) {
  transform: translateY(7px) rotate(45deg);
}
.nav-toggle[aria-expanded="true"] span:nth-child(2) {
  opacity: 0;
}
.nav-toggle[aria-expanded="true"] span:nth-child(3) {
  transform: translateY(-7px) rotate(-45deg);
}

/* ========== HERO SHELL (one composition) ========== */
.hero-shell {
  position: relative;
  background: #dbf3f7;
  overflow: visible;
  padding-bottom: 0;
}
.hero {
  padding: 30px 0;
  background: transparent;
  overflow: visible;
}
.hero-grid {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: 1.25rem;
  align-items: center;
  min-height: clamp(460px, calc(100vh - 200px), 560px);
  overflow: visible;
}
.hero-copy {
  position: relative;
  z-index: 3;
  padding: 1rem 0.5rem 2rem 0;
  max-width: 600px;
}
.hero-eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 0.85rem;
}
.hero-copy h1 {
  font-size: clamp(2.2rem, 4.4vw, 3.35rem);
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: -0.035em;
  margin-bottom: 1.1rem;
  color: #1a1a2e;
  max-width: 14ch;
}
.hero-copy h1 .viral {
  font-family: "Caveat", cursive;
  font-style: normal;
  font-weight: 700;
  font-size: 1.22em;
  color: var(--orange);
  letter-spacing: 0;
  line-height: 0.9;
}
.hero-lead {
  color: var(--muted);
  font-size: 1.05rem;
  line-height: 1.65;
  max-width: 44ch;
  margin-bottom: 1.85rem;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.75rem; }

.hero-visual {
  position: relative;
  z-index: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  align-self: stretch;
  width: 100%;
  max-width: 100%;
  overflow: visible;
  padding: 0.25rem;
}
.hero-person {
  display: block;
  width: 100%;
  max-width: 100%;
  height: auto;
  object-fit: contain;
  object-position: center center;
  user-select: none;
  pointer-events: none;
  animation: heroDrift 6s ease-in-out infinite;
}
@keyframes heroDrift {
  0%, 100% { transform: translate3d(0, 0, 0); }
  50% { transform: translate3d(0, -10px, 0); }
}

.feature-bar {
  position: relative;
  z-index: 5;
  margin-top: 50px;
  background: var(--navy);
  color: var(--white);
  border-radius: 16px;
  padding: 1.2rem 1rem;
  box-shadow: 0 16px 40px rgba(21, 36, 92, 0.22);
}
.feature-bar-inner {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
}
.feature-item {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.65rem;
  font-size: 0.88rem;
  font-weight: 500;
  min-width: 0;
  text-align: left;
}
.feature-item .dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--orange);
  flex-shrink: 0;
  box-shadow: 0 0 0 4px rgba(255, 92, 26, 0.2);
}

/* ========== ABOUT SHOWCASE ========== */
.about-showcase {
  position: relative;
  padding: 5.5rem 0;
  background: #fff;
  overflow: hidden;
}
.about-watermark {
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -54%);
  font-size: clamp(4.5rem, 14vw, 11rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 0.9;
  color: #9aa3b5;
  opacity: 0.12;
  white-space: nowrap;
  pointer-events: none;
  user-select: none;
  z-index: 0;
}
.about-showcase-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr);
  gap: 3rem;
  align-items: center;
}
.about-kicker {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 0.75rem;
}
.about-showcase-copy h2 {
  font-size: clamp(1.7rem, 3vw, 2.35rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1.2;
  margin-bottom: 1.1rem;
  max-width: 18ch;
}
.about-showcase-copy > p {
  color: var(--muted);
  font-size: 0.98rem;
  margin-bottom: 0.85rem;
  max-width: 42ch;
}
.about-points {
  margin: 1.35rem 0 1.75rem;
  display: grid;
  gap: 0.65rem;
}
.about-points li {
  position: relative;
  padding-left: 1.35rem;
  color: var(--ink);
  font-size: 0.92rem;
  font-weight: 500;
}
.about-points li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.45rem;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--orange);
}

.about-collage {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr 1fr;
  grid-template-rows: 150px 130px 150px;
  gap: 0.85rem;
  min-height: 440px;
}
.collage-item {
  position: relative;
  border-radius: 18px;
  overflow: hidden;
  box-shadow: 0 14px 34px rgba(21, 36, 92, 0.12);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  justify-content: flex-end;
  gap: 0.65rem;
  padding: 1.1rem 1.15rem;
  text-decoration: none;
  color: #fff;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.collage-bg-logo {
  position: absolute;
  right: -8%;
  bottom: -12%;
  width: 72%;
  max-width: 180px;
  aspect-ratio: 1;
  opacity: 0.14;
  pointer-events: none;
  z-index: 0;
  color: #fff;
}
.collage-bg-logo svg {
  width: 100%;
  height: 100%;
  display: block;
}
.collage-item:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 40px rgba(21, 36, 92, 0.18);
}
.collage-icon {
  position: relative;
  z-index: 1;
  width: 42px;
  height: 42px;
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.2);
  display: grid;
  place-items: center;
  margin-bottom: auto;
}
.collage-icon svg {
  width: 22px;
  height: 22px;
  display: block;
}
.collage-logo {
  position: relative;
  z-index: 1;
  color: #fff;
  font-weight: 700;
  font-size: 0.92rem;
  letter-spacing: 0.01em;
  line-height: 1.25;
  text-shadow: none;
}
.collage-item.c1 { grid-column: 1; grid-row: 1 / 3; }
.collage-item.c2 { grid-column: 2 / 4; grid-row: 1; }
.collage-item.c3 { grid-column: 2; grid-row: 2; }
.collage-item.c4 { grid-column: 3; grid-row: 2 / 4; }
.collage-item.c5 { grid-column: 1; grid-row: 3; }
.collage-item.c6 { grid-column: 2; grid-row: 3; }

.collage-item.meta { background: linear-gradient(145deg, #1877f2, #0d47a1); }
.collage-item.google { background: linear-gradient(145deg, #4285f4, #1a73e8); }
.collage-item.quora { background: linear-gradient(145deg, #b92b27, #8b1e1b); }
.collage-item.reddit { background: linear-gradient(145deg, #ff4500, #c43400); }
.collage-item.snap { background: linear-gradient(145deg, #fffc00, #f7c600); color: #1a1a1a; }
.collage-item.snap .collage-logo { color: #1a1a1a; }
.collage-item.snap .collage-icon { background: rgba(0, 0, 0, 0.12); color: #1a1a1a; }
.collage-item.snap .collage-bg-logo { color: #1a1a1a; opacity: 0.12; }
.collage-item.gmb { background: linear-gradient(145deg, #34a853, #1e7e34); }

/* ========== TRUST ========== */
.trust {
  padding: 3rem 0;
  text-align: center;
  background: #dbf3f7;
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.7),
    0 12px 32px rgba(21, 36, 92, 0.08);
  border-top: 1px solid rgba(21, 36, 92, 0.06);
  border-bottom: 1px solid rgba(21, 36, 92, 0.06);
}
.trust > .container > p {
  color: var(--ink);
  font-weight: 700;
  font-size: clamp(1.35rem, 2.4vw, 1.75rem);
  letter-spacing: -0.02em;
  margin-bottom: 1.85rem;
}
.logo-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 1.25rem 1.75rem;
}
.trust-item {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-weight: 700;
  font-size: 1.05rem;
  color: var(--ink);
  padding: 0.65rem 1rem;
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.72);
  box-shadow: 0 6px 16px rgba(21, 36, 92, 0.08);
  transition: color 0.2s, background 0.2s, transform 0.2s, box-shadow 0.2s;
}
.trust-item:hover {
  color: var(--orange);
  background: #fff;
  transform: translateY(-2px);
  box-shadow: 0 10px 22px rgba(21, 36, 92, 0.12);
}
.trust-icon {
  width: 28px;
  height: 28px;
  border-radius: 8px;
  background: var(--bg-soft);
  display: grid;
  place-items: center;
  flex-shrink: 0;
  color: var(--navy);
}
.trust-icon svg {
  width: 16px;
  height: 16px;
  display: block;
}
.trust-item:nth-child(1) .trust-icon { color: #1877f2; background: rgba(24, 119, 242, 0.12); }
.trust-item:nth-child(2) .trust-icon { color: #4285f4; background: rgba(66, 133, 244, 0.12); }
.trust-item:nth-child(3) .trust-icon { color: #b92b27; background: rgba(185, 43, 39, 0.12); }
.trust-item:nth-child(4) .trust-icon { color: #ff4500; background: rgba(255, 69, 0, 0.12); }
.trust-item:nth-child(5) .trust-icon { color: #f7c600; background: rgba(255, 252, 0, 0.28); }
.trust-item:nth-child(6) .trust-icon { color: #34a853; background: rgba(52, 168, 83, 0.12); }

@media (max-width: 640px) {
  .trust-item { font-size: 0.95rem; }
  .trust > .container > p { font-size: 1.25rem; }
}

/* ========== GRIDS / CARDS ========== */
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.25rem;
}
.service-card {
  position: relative;
  overflow: hidden;
  background: var(--white);
  border-radius: var(--radius);
  padding: 1.5rem;
  box-shadow: var(--shadow);
  border: 1px solid transparent;
  transition: transform 0.25s, border-color 0.25s;
}
.service-card:hover {
  transform: translateY(-4px);
  border-color: rgba(255, 92, 26, 0.35);
}
.service-bg-logo {
  position: absolute;
  right: -6%;
  bottom: -10%;
  width: 58%;
  max-width: 150px;
  aspect-ratio: 1;
  opacity: 0.08;
  pointer-events: none;
  z-index: 0;
  color: var(--navy);
}
.service-bg-logo svg {
  width: 100%;
  height: 100%;
  display: block;
}
.service-card .icon,
.service-card h3,
.service-card p,
.service-card .link {
  position: relative;
  z-index: 1;
}
.service-card .icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: var(--bg-soft);
  color: var(--navy);
  display: grid;
  place-items: center;
  margin-bottom: 1rem;
}
.service-card .icon svg {
  width: 22px;
  height: 22px;
  display: block;
}
.service-card.meta .icon { color: #1877f2; background: rgba(24, 119, 242, 0.12); }
.service-card.meta .service-bg-logo { color: #1877f2; opacity: 0.1; }
.service-card.google .icon { color: #4285f4; background: rgba(66, 133, 244, 0.12); }
.service-card.google .service-bg-logo { color: #4285f4; opacity: 0.1; }
.service-card.quora .icon { color: #b92b27; background: rgba(185, 43, 39, 0.12); }
.service-card.quora .service-bg-logo { color: #b92b27; opacity: 0.1; }
.service-card.reddit .icon { color: #ff4500; background: rgba(255, 69, 0, 0.12); }
.service-card.reddit .service-bg-logo { color: #ff4500; opacity: 0.1; }
.service-card.snap .icon { color: #c9a800; background: rgba(255, 252, 0, 0.35); }
.service-card.snap .service-bg-logo { color: #c9a800; opacity: 0.12; }
.service-card.gmb .icon { color: #34a853; background: rgba(52, 168, 83, 0.12); }
.service-card.gmb .service-bg-logo { color: #34a853; opacity: 0.1; }
.service-card h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 0.45rem;
}
.service-card p {
  color: var(--muted);
  font-size: 0.88rem;
  margin-bottom: 1rem;
}
.service-card .link {
  color: var(--orange);
  font-weight: 600;
  font-size: 0.88rem;
}

.about-grid,
.split-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: 2.5rem;
  align-items: center;
}
.about-copy p { color: var(--muted); margin-bottom: 1rem; }
.photo-frame {
  border-radius: 20px;
  overflow: hidden;
  box-shadow: var(--shadow);
  min-height: 320px;
  background: #dbf3f7;
}
.photo-frame img {
  width: 100%;
  height: 100%;
  min-height: 320px;
  object-fit: cover;
}
.photo-frame.about-illustration {
  background: linear-gradient(160deg, #dbf3f7, #eef8fb);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 0.75rem;
}
.photo-frame.about-illustration img {
  object-fit: contain;
  min-height: 280px;
  border-radius: 14px;
}
.photo-frame.service-hero-art {
  background: #0b1228;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 1rem;
}
.photo-frame.service-hero-art img {
  object-fit: contain;
  min-height: 280px;
  max-height: 420px;
  border-radius: 16px;
}

/* ========== SERVICE FEATURES ========== */
.features-section {
  background: #f7faff;
}
.features-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.25rem;
}
.feature-card {
  background: #fff;
  border-radius: 18px;
  padding: 1.5rem;
  box-shadow: 0 12px 30px rgba(21, 36, 92, 0.08);
  border: 1px solid rgba(21, 36, 92, 0.06);
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.feature-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 16px 36px rgba(21, 36, 92, 0.12);
}
.feature-icon {
  width: 48px;
  height: 48px;
  border-radius: 14px;
  display: grid;
  place-items: center;
  margin-bottom: 1rem;
  background: rgba(24, 119, 242, 0.12);
  color: #1877f2;
}
.feature-icon svg {
  width: 22px;
  height: 22px;
}
.feature-card h3 {
  font-size: 1.05rem;
  font-weight: 750;
  margin-bottom: 0.5rem;
  letter-spacing: -0.02em;
}
.feature-card p {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.55;
}
.features-google .feature-icon { background: rgba(66, 133, 244, 0.12); color: #1a73e8; }
.features-quora .feature-icon { background: rgba(185, 43, 39, 0.12); color: #b92b27; }
.features-reddit .feature-icon { background: rgba(255, 69, 0, 0.12); color: #ff4500; }
.features-snap .feature-icon { background: rgba(255, 252, 0, 0.35); color: #a88b00; }
.features-gmb .feature-icon { background: rgba(52, 168, 83, 0.12); color: #34a853; }
.features-section.features-google { background: #f5f9ff; }
.features-section.features-quora { background: #fff7f7; }
.features-section.features-reddit { background: #fff8f5; }
.features-section.features-snap { background: #fffef3; }
.features-section.features-gmb { background: #f4fbf6; }

/* Google Ads unique feature boxes */
.gads-features-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.25rem;
}
.gads-feature {
  position: relative;
  overflow: hidden;
  background:
    linear-gradient(180deg, rgba(66, 133, 244, 0.07) 0%, transparent 40%),
    #fff;
  border-radius: 16px;
  padding: 1.4rem 1.3rem 1.45rem;
  border: 1px solid #dadce0;
  box-shadow: 0 1px 2px rgba(60, 64, 67, 0.08), 0 10px 28px rgba(66, 133, 244, 0.06);
  transition: transform 0.28s ease, box-shadow 0.28s ease, border-color 0.28s ease;
}
.gads-feature::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, #4285f4, #ea4335, #fbbc05, #34a853);
}
.gads-feature:hover {
  transform: translateY(-5px);
  border-color: #aecbfa;
  box-shadow: 0 4px 8px rgba(60, 64, 67, 0.1), 0 18px 36px rgba(66, 133, 244, 0.14);
}
.gads-feature-mark {
  position: absolute;
  right: -4%;
  bottom: -8%;
  width: 100px;
  color: #4285f4;
  opacity: 0.07;
  pointer-events: none;
}
.gads-feature-mark svg {
  width: 100%;
  height: auto;
  display: block;
}
.gads-feature-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  margin-bottom: 1rem;
  position: relative;
  z-index: 1;
}
.gads-feature-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  display: grid;
  place-items: center;
  background: #e8f0fe;
  color: #1a73e8;
}
.gads-feature-icon svg {
  width: 22px;
  height: 22px;
}
.gads-icon-pmax { background: #f3e8fd; color: #9334e6; }
.gads-icon-neg { background: #fef7e0; color: #b06000; }
.gads-icon-video { background: #fce8e6; color: #c5221f; }
.gads-icon-track { background: #e6f4ea; color: #188038; }
.gads-feature-tag {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.03em;
  color: #1a73e8;
  background: #e8f0fe;
  padding: 0.3rem 0.65rem;
  border-radius: 6px;
}
.gads-tag-pmax { color: #9334e6; background: #f3e8fd; }
.gads-tag-neg { color: #b06000; background: #fef7e0; }
.gads-tag-video { color: #c5221f; background: #fce8e6; }
.gads-tag-track { color: #188038; background: #e6f4ea; }
.gads-feature h3 {
  position: relative;
  z-index: 1;
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  color: #202124;
  margin-bottom: 0.45rem;
}
.gads-feature p {
  position: relative;
  z-index: 1;
  color: #5f6368;
  font-size: 0.9rem;
  line-height: 1.55;
}

@media (max-width: 900px) {
  .gads-features-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 640px) {
  .gads-features-grid { grid-template-columns: 1fr; }
}

/* GMB unique feature boxes */
.gmb-features-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.25rem;
}
.gmb-feature {
  position: relative;
  overflow: hidden;
  background:
    linear-gradient(180deg, rgba(52, 168, 83, 0.06) 0%, transparent 42%),
    #fff;
  border-radius: 22px;
  padding: 1.45rem 1.35rem 1.5rem;
  border: 1px solid rgba(52, 168, 83, 0.16);
  box-shadow: 0 10px 28px rgba(30, 126, 52, 0.07);
  transition: transform 0.28s ease, box-shadow 0.28s ease, border-color 0.28s ease;
}
.gmb-feature::before {
  content: "";
  position: absolute;
  left: 0;
  top: 18px;
  bottom: 18px;
  width: 4px;
  border-radius: 0 6px 6px 0;
  background: linear-gradient(180deg, #34a853, #1e7e34);
}
.gmb-feature:hover {
  transform: translateY(-5px);
  border-color: rgba(52, 168, 83, 0.35);
  box-shadow: 0 18px 40px rgba(30, 126, 52, 0.14);
}
.gmb-feature-mark {
  position: absolute;
  right: -6%;
  bottom: -10%;
  width: 110px;
  color: #34a853;
  opacity: 0.08;
  pointer-events: none;
}
.gmb-feature-mark svg {
  width: 100%;
  height: auto;
  display: block;
}
.gmb-feature-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  margin-bottom: 1.05rem;
  position: relative;
  z-index: 1;
}
.gmb-feature-icon {
  width: 52px;
  height: 52px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: linear-gradient(145deg, #34a853, #1e7e34);
  color: #fff;
  box-shadow: 0 8px 18px rgba(52, 168, 83, 0.3);
}
.gmb-feature-icon svg {
  width: 22px;
  height: 22px;
}
.gmb-feature-tag {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: #1e7e34;
  background: rgba(52, 168, 83, 0.12);
  padding: 0.35rem 0.7rem;
  border-radius: 999px;
}
.gmb-feature h3 {
  position: relative;
  z-index: 1;
  font-size: 1.05rem;
  font-weight: 750;
  letter-spacing: -0.02em;
  color: var(--navy);
  margin-bottom: 0.5rem;
}
.gmb-feature p {
  position: relative;
  z-index: 1;
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.55;
}

@media (max-width: 900px) {
  .gmb-features-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 640px) {
  .gmb-features-grid { grid-template-columns: 1fr; }
}

/* ========== QUORA OFFER PANEL (unique layout) ========== */
.quora-offer {
  padding: 3.5rem 0;
  background: #fff;
}
.quora-offer-panel {
  position: relative;
  overflow: hidden;
  border-radius: 28px;
  padding: 2.5rem 2rem 2.25rem;
  background:
    radial-gradient(ellipse 50% 60% at 90% 10%, rgba(255, 255, 255, 0.08), transparent 50%),
    linear-gradient(145deg, #7a1412 0%, #b92b27 45%, #5c0f0d 100%);
  color: #fff;
  box-shadow: 0 22px 50px rgba(185, 43, 39, 0.28);
}
.quora-offer-watermark {
  position: absolute;
  right: -4%;
  top: 8%;
  width: min(42%, 280px);
  opacity: 0.1;
  pointer-events: none;
}
.quora-offer-watermark svg {
  width: 100%;
  height: auto;
  display: block;
}
.quora-offer-top {
  position: relative;
  z-index: 1;
  margin-bottom: 2rem;
  max-width: 52ch;
}
.quora-kicker {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255, 220, 210, 0.9);
  margin-bottom: 0.45rem;
}
.quora-offer-intro h2 {
  font-size: clamp(1.7rem, 3vw, 2.3rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 0.55rem;
}
.quora-offer-intro p {
  opacity: 0.88;
  max-width: 46ch;
  font-size: 0.98rem;
}
.quora-offer-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0.85rem;
  margin-bottom: 1.75rem;
}
.quora-offer-item {
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.14);
  backdrop-filter: blur(6px);
  border-radius: 16px;
  padding: 1.1rem 1rem;
  transition: transform 0.25s ease, background 0.25s ease;
}
.quora-offer-item:hover {
  transform: translateY(-3px);
  background: rgba(255, 255, 255, 0.16);
}
.quora-offer-item .num {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 800;
  color: #ffd2c8;
  margin-bottom: 0.55rem;
  letter-spacing: 0.04em;
}
.quora-offer-item h3 {
  font-size: 0.95rem;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 0.4rem;
}
.quora-offer-item p {
  font-size: 0.8rem;
  line-height: 1.45;
  opacity: 0.85;
}
.quora-offer-cta {
  position: relative;
  z-index: 1;
  text-align: center;
}
.quora-offer-cta .btn {
  background: #fff;
  color: #b92b27;
  box-shadow: 0 10px 24px rgba(0, 0, 0, 0.25);
}
.quora-offer-cta .btn:hover {
  background: #ffe8e4;
  color: #8b1e1b;
}

@media (max-width: 980px) {
  .quora-offer-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 640px) {
  .quora-offer-panel { padding: 1.75rem 1.15rem; }
  .quora-offer-top { text-align: center; max-width: none; }
  .quora-offer-intro p { margin-inline: auto; }
  .quora-offer-grid { grid-template-columns: 1fr; }
}

/* ========== SNAPCHAT OFFER - story frames ========== */
.snap-offer {
  position: relative;
  overflow: hidden;
  padding: 4.5rem 0;
  background:
    radial-gradient(ellipse 50% 55% at 90% 10%, rgba(255, 252, 0, 0.35), transparent 55%),
    radial-gradient(ellipse 40% 45% at 5% 90%, rgba(255, 92, 26, 0.06), transparent 50%),
    linear-gradient(180deg, #fffef5 0%, #ffffff 55%, #fffef2 100%);
}
.snap-offer-head {
  text-align: center;
  max-width: 40rem;
  margin: 0 auto 2.5rem;
}
.snap-kicker {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #a88b00;
  margin-bottom: 0.5rem;
}
.snap-offer-head .section-title {
  color: var(--navy);
  margin-bottom: 0.65rem;
}
.snap-offer-lead {
  color: var(--muted);
  font-size: 1.02rem;
  margin-inline: auto;
}
.snap-stories {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 1rem;
  align-items: stretch;
  margin-bottom: 2.25rem;
}
.snap-story {
  position: relative;
  display: flex;
  flex-direction: column;
  min-height: 280px;
  padding: 1.35rem 1.1rem 1.4rem;
  border-radius: 22px;
  background: #1a1a1a;
  color: #fff;
  overflow: hidden;
  box-shadow: 0 16px 36px rgba(0, 0, 0, 0.14);
  transition: transform 0.3s ease, box-shadow 0.3s ease;
  animation: snap-story-in 0.55s ease both;
}
.snap-story-bg {
  position: absolute;
  right: -12%;
  bottom: -8%;
  width: 78%;
  max-width: 150px;
  color: #fff;
  opacity: 0.1;
  pointer-events: none;
  z-index: 0;
}
.snap-story-bg svg {
  width: 100%;
  height: auto;
  display: block;
}
.snap-story:nth-child(2) .snap-story-bg,
.snap-story:nth-child(5) .snap-story-bg {
  color: #1a1a1a;
  opacity: 0.1;
}
.snap-story:nth-child(1) { transform: rotate(-1.2deg) translateY(10px); animation-delay: 0.05s; }
.snap-story:nth-child(2) { transform: rotate(1deg) translateY(-6px); animation-delay: 0.12s; background: #fffc00; color: #1a1a1a; }
.snap-story:nth-child(3) { transform: rotate(-0.8deg) translateY(14px); animation-delay: 0.19s; }
.snap-story:nth-child(4) { transform: rotate(1.1deg) translateY(-4px); animation-delay: 0.26s; }
.snap-story:nth-child(5) { transform: rotate(-1deg) translateY(8px); animation-delay: 0.33s; background: #fff; color: #1a1a1a; border: 2px solid #1a1a1a; }
.snap-story:hover {
  transform: rotate(0deg) translateY(-6px) scale(1.02);
  box-shadow: 0 22px 44px rgba(0, 0, 0, 0.2);
  z-index: 2;
}
.snap-story-ring {
  position: absolute;
  top: 12px;
  left: 12px;
  right: 12px;
  height: 3px;
  border-radius: 4px;
  background: linear-gradient(90deg, #fffc00, #ff5c1a, #fffc00);
  opacity: 0.9;
}
.snap-story:nth-child(2) .snap-story-ring {
  background: linear-gradient(90deg, #1a1a1a, #444, #1a1a1a);
}
.snap-story:nth-child(5) .snap-story-ring {
  background: linear-gradient(90deg, #fffc00, #1a1a1a);
}
.snap-story-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  margin: 1.1rem 0 1rem;
  border-radius: 50%;
  background: #fffc00;
  color: #1a1a1a;
  font-weight: 800;
  font-size: 0.9rem;
  position: relative;
  z-index: 1;
}
.snap-story:nth-child(2) .snap-story-num {
  background: #1a1a1a;
  color: #fffc00;
}
.snap-story:nth-child(5) .snap-story-num {
  background: #1a1a1a;
  color: #fffc00;
}
.snap-story h3 {
  font-size: 1.02rem;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 0.5rem;
  position: relative;
  z-index: 1;
}
.snap-story p {
  font-size: 0.84rem;
  line-height: 1.5;
  opacity: 0.88;
  margin-top: auto;
  position: relative;
  z-index: 1;
}
.snap-offer-cta {
  text-align: center;
}
@keyframes snap-story-in {
  from { opacity: 0; }
  to { opacity: 1; }
}

@media (max-width: 980px) {
  .snap-stories { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .snap-story:nth-child(n) { transform: none; }
  .snap-story:hover { transform: translateY(-4px); }
}
@media (max-width: 640px) {
  .snap-stories { grid-template-columns: 1fr; max-width: 320px; margin-inline: auto; }
  .snap-story { min-height: 200px; }
}

@media (prefers-reduced-motion: reduce) {
  .snap-story { animation: none; }
  .snap-story:nth-child(n) { transform: none; }
}

/* ========== HOW WE RUN - unique layouts per service ========== */
.run-section { padding: 3.5rem 0; }

/* Meta - horizontal timeline */
.run-meta {
  background: linear-gradient(180deg, #f4f8ff 0%, #fff 100%);
}
.run-timeline {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.5rem;
  padding-top: 0.5rem;
}
.run-timeline::before {
  content: "";
  position: absolute;
  top: 28px;
  left: 8%;
  right: 8%;
  height: 3px;
  background: linear-gradient(90deg, #1877f2, #66a6ff, #1877f2);
  opacity: 0.35;
  z-index: 0;
}
.run-timeline-step {
  position: relative;
  z-index: 1;
  text-align: center;
  background: #fff;
  border: 1px solid rgba(24, 119, 242, 0.12);
  border-radius: 20px;
  padding: 1.5rem 1.15rem 1.35rem;
  box-shadow: 0 10px 28px rgba(24, 119, 242, 0.08);
}
.run-timeline-dot {
  width: 44px;
  height: 44px;
  margin: 0 auto 1rem;
  border-radius: 50%;
  background: #1877f2;
  color: #fff;
  font-weight: 800;
  font-size: 0.95rem;
  display: grid;
  place-items: center;
  box-shadow: 0 0 0 6px rgba(24, 119, 242, 0.15);
}
.run-timeline-step h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 0.45rem;
  color: var(--navy);
}
.run-timeline-step p {
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.5;
}

/* Google - vertical numbered stack */
.run-google {
  background: #fff;
}
.run-stack {
  display: flex;
  flex-direction: column;
  gap: 0;
  max-width: 780px;
  margin: 0 auto;
  border: 1px solid rgba(66, 133, 244, 0.18);
  border-radius: 22px;
  overflow: hidden;
  background: #fff;
  box-shadow: 0 14px 36px rgba(66, 133, 244, 0.08);
}
.run-stack-step {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 1.25rem;
  align-items: center;
  padding: 1.5rem 1.75rem;
  border-bottom: 1px solid rgba(66, 133, 244, 0.12);
}
.run-stack-step:last-child { border-bottom: 0; }
.run-stack-step:nth-child(even) { background: #f5f9ff; }
.run-stack-num {
  font-size: clamp(2.4rem, 4vw, 3.2rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
  color: #4285f4;
  opacity: 0.85;
}
.run-stack-step h3 {
  font-size: 1.1rem;
  font-weight: 700;
  margin-bottom: 0.35rem;
  color: var(--navy);
}
.run-stack-step p {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.5;
}

/* Quora - zigzag alternating rows */
.run-quora {
  background: #fff7f7;
}
.run-zigzag {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  max-width: 860px;
  margin: 0 auto;
}
.run-zigzag-step {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 1.25rem;
  align-items: start;
  background: #fff;
  border-radius: 18px;
  padding: 1.35rem 1.5rem;
  border: 1px solid rgba(185, 43, 39, 0.12);
  box-shadow: 0 10px 28px rgba(185, 43, 39, 0.06);
}
.run-zigzag-step:nth-child(even) {
  margin-left: 12%;
  border-left: 4px solid #b92b27;
}
.run-zigzag-step:nth-child(odd) {
  margin-right: 12%;
  border-right: 4px solid #b92b27;
}
.run-zigzag-num {
  width: 56px;
  height: 56px;
  border-radius: 14px;
  background: linear-gradient(145deg, #b92b27, #8b1e1b);
  color: #fff;
  font-weight: 800;
  display: grid;
  place-items: center;
  font-size: 1.05rem;
}
.run-zigzag-step h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 0.35rem;
  color: var(--navy);
}
.run-zigzag-step p {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.5;
}

/* Reddit - thread-style list panel */
.run-reddit {
  background: #fffaf7;
}
.run-thread {
  max-width: 720px;
  margin: 0 auto;
  background: #fff;
  border-radius: 20px;
  border: 1px solid rgba(255, 69, 0, 0.15);
  overflow: hidden;
  box-shadow: 0 14px 36px rgba(255, 69, 0, 0.07);
}
.run-thread-step {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 1rem;
  padding: 1.35rem 1.5rem;
  border-bottom: 1px solid rgba(0, 0, 0, 0.06);
  transition: background 0.2s ease;
}
.run-thread-step:last-child { border-bottom: 0; }
.run-thread-step:hover { background: #fff5f0; }
.run-thread-rank {
  width: 40px;
  height: 40px;
  border-radius: 10px;
  background: rgba(255, 69, 0, 0.12);
  color: #ff4500;
  font-weight: 800;
  font-size: 0.95rem;
  display: grid;
  place-items: center;
}
.run-thread-step h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 0.3rem;
  color: var(--navy);
}
.run-thread-step p {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.5;
}
.run-thread-meta {
  display: flex;
  gap: 0.65rem;
  align-items: center;
  margin-bottom: 0.35rem;
}
.run-thread-tag {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: #ff4500;
  background: rgba(255, 69, 0, 0.1);
  padding: 0.2rem 0.5rem;
  border-radius: 6px;
}

/* Snapchat - playful offset tiles */
.run-snap {
  background: #fffef2;
}
.run-snap-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  align-items: start;
}
.run-snap-step {
  background: #1a1a1a;
  color: #fff;
  border-radius: 22px;
  padding: 1.5rem 1.25rem;
  position: relative;
  overflow: hidden;
  box-shadow: 0 16px 36px rgba(0, 0, 0, 0.18);
}
.run-snap-step:nth-child(1) { transform: rotate(-1.5deg) translateY(12px); }
.run-snap-step:nth-child(2) { transform: rotate(1deg) translateY(-8px); background: #fffc00; color: #1a1a1a; }
.run-snap-step:nth-child(3) { transform: rotate(-1deg) translateY(18px); }
.run-snap-step::after {
  content: "";
  position: absolute;
  width: 90px;
  height: 90px;
  border-radius: 50%;
  background: rgba(255, 252, 0, 0.12);
  top: -20px;
  right: -20px;
}
.run-snap-step:nth-child(2)::after { background: rgba(0, 0, 0, 0.06); }
.run-snap-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 42px;
  height: 42px;
  border-radius: 50%;
  background: #fffc00;
  color: #1a1a1a;
  font-weight: 800;
  font-size: 0.95rem;
  margin-bottom: 1rem;
  position: relative;
  z-index: 1;
}
.run-snap-step:nth-child(2) .run-snap-num {
  background: #1a1a1a;
  color: #fffc00;
}
.run-snap-step h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 0.45rem;
  position: relative;
  z-index: 1;
}
.run-snap-step p {
  font-size: 0.88rem;
  line-height: 1.5;
  opacity: 0.85;
  position: relative;
  z-index: 1;
}

/* GMB - circular step flow */
.run-gmb {
  background: #f4fbf6;
}
.run-flow {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  position: relative;
}
.run-flow::before {
  content: "";
  position: absolute;
  top: 36px;
  left: 16%;
  right: 16%;
  height: 2px;
  border-top: 2px dashed rgba(52, 168, 83, 0.45);
  z-index: 0;
}
.run-flow-step {
  position: relative;
  z-index: 1;
  text-align: center;
}
.run-flow-circle {
  width: 72px;
  height: 72px;
  margin: 0 auto 1.15rem;
  border-radius: 50%;
  background: #fff;
  border: 3px solid #34a853;
  color: #34a853;
  font-weight: 800;
  font-size: 1.25rem;
  display: grid;
  place-items: center;
  box-shadow: 0 8px 22px rgba(52, 168, 83, 0.15);
}
.run-flow-body {
  background: #fff;
  border-radius: 18px;
  padding: 1.25rem 1.1rem;
  border: 1px solid rgba(52, 168, 83, 0.15);
  box-shadow: 0 10px 26px rgba(52, 168, 83, 0.07);
}
.run-flow-body h3 {
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 0.4rem;
  color: var(--navy);
}
.run-flow-body p {
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.5;
}

@media (max-width: 900px) {
  .run-timeline,
  .run-snap-grid,
  .run-flow { grid-template-columns: 1fr; }
  .run-timeline::before,
  .run-flow::before { display: none; }
  .run-snap-step:nth-child(1),
  .run-snap-step:nth-child(2),
  .run-snap-step:nth-child(3) { transform: none; }
  .run-zigzag-step:nth-child(even),
  .run-zigzag-step:nth-child(odd) { margin-left: 0; margin-right: 0; }
  .run-stack-step { grid-template-columns: 72px 1fr; padding: 1.2rem 1.15rem; }
}

.cta-band {
  position: relative;
  overflow: hidden;
  color: var(--white);
  border-radius: 22px;
  padding: 3.25rem 2rem;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  gap: 1.35rem;
  background:
    linear-gradient(135deg, rgba(12, 19, 48, 0.88) 0%, rgba(21, 36, 92, 0.82) 55%, rgba(15, 60, 110, 0.85) 100%),
    url("../images/cta-wave.jpg") center / cover no-repeat;
  box-shadow: 0 18px 40px rgba(21, 36, 92, 0.2);
}
.cta-band::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 80% 60% at 20% 80%, rgba(47, 211, 216, 0.22), transparent 55%),
    radial-gradient(ellipse 70% 50% at 90% 20%, rgba(255, 92, 26, 0.16), transparent 50%);
  pointer-events: none;
  z-index: 0;
}
.cta-band::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -2px;
  height: 70px;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1440 120' preserveAspectRatio='none'%3E%3Cpath fill='rgba(255,255,255,0.08)' d='M0,64 C240,120 480,0 720,40 C960,80 1200,120 1440,48 L1440,120 L0,120 Z'/%3E%3Cpath fill='rgba(255,255,255,0.05)' d='M0,80 C320,20 640,100 960,60 C1120,40 1280,20 1440,70 L1440,120 L0,120 Z'/%3E%3C/svg%3E")
    center bottom / 100% 100% no-repeat;
  pointer-events: none;
  z-index: 0;
}
.cta-band > * {
  position: relative;
  z-index: 1;
}
.cta-band h2 {
  font-size: clamp(1.45rem, 2.6vw, 2rem);
  font-weight: 800;
  line-height: 1.3;
  margin-bottom: 0.55rem;
  max-width: 28ch;
  margin-inline: auto;
}
.cta-band p {
  opacity: 0.9;
  max-width: 46ch;
  margin-inline: auto;
  margin-bottom: 0.25rem;
}

/* ========== PAGE HERO (inner) ========== */
.page-hero {
  position: relative;
  overflow: hidden;
  padding: 3.5rem 0 2.5rem;
  background:
    radial-gradient(ellipse 50% 60% at 80% 0%, rgba(255, 140, 80, 0.18), transparent 55%),
    linear-gradient(180deg, #f8fbff, var(--bg));
  text-align: center;
}
.page-hero > .container {
  position: relative;
  z-index: 1;
}
.page-hero-logo {
  position: absolute;
  right: 6%;
  top: 50%;
  transform: translateY(-50%);
  width: min(28vw, 220px);
  aspect-ratio: 1;
  opacity: 0.1;
  pointer-events: none;
  z-index: 0;
  color: var(--navy);
}
.page-hero-logo svg {
  width: 100%;
  height: 100%;
  display: block;
}
.page-hero.hero-google {
  background:
    radial-gradient(ellipse 45% 55% at 85% 15%, rgba(66, 133, 244, 0.2), transparent 55%),
    radial-gradient(ellipse 30% 40% at 12% 80%, rgba(52, 168, 83, 0.1), transparent 50%),
    radial-gradient(ellipse 25% 35% at 55% 0%, rgba(251, 188, 5, 0.1), transparent 45%),
    linear-gradient(180deg, #f5f9ff, var(--bg));
}
.page-hero.hero-google .page-hero-logo { color: #4285f4; opacity: 0.12; }
.hero-google-kicker {
  display: inline-flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.35rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: #1a73e8;
  margin: 0 auto 0.85rem;
  max-width: 100%;
}
.hero-google-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.75rem;
  margin-top: 1.5rem;
}
.hero-google-actions .btn-outline {
  border-color: #4285f4;
  color: #1a73e8;
}
.hero-google-actions .btn-outline:hover {
  background: #4285f4;
  color: #fff;
}

/* ========== GOOGLE OFFER - search results layout ========== */
.google-offer {
  padding: 4.5rem 0;
  background:
    radial-gradient(ellipse 55% 50% at 0% 0%, rgba(66, 133, 244, 0.1), transparent 55%),
    radial-gradient(ellipse 40% 45% at 100% 80%, rgba(52, 168, 83, 0.07), transparent 50%),
    linear-gradient(180deg, #f7faff, #ffffff 60%, #f4f7fc);
}
.google-serp {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}
.google-serp-intro {
  position: sticky;
  top: calc(var(--header-h) + 1.25rem);
}
.gad-preview {
  background: #fff;
  border: 1px solid #dadce0;
  border-radius: 12px;
  padding: 1.15rem 1.2rem 1.25rem;
  margin-bottom: 1.25rem;
  box-shadow: 0 1px 2px rgba(60, 64, 67, 0.08), 0 10px 28px rgba(66, 133, 244, 0.08);
}
.gad-preview-label {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 0.65rem;
}
.gad-sponsored {
  font-size: 0.72rem;
  font-weight: 700;
  color: #202124;
  letter-spacing: 0.01em;
}
.gad-dots {
  color: #5f6368;
  font-size: 0.9rem;
  letter-spacing: 0.08em;
  line-height: 1;
}
.gad-preview-site {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  margin-bottom: 0.55rem;
}
.gad-favicon {
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: #e8f0fe;
  color: #1a73e8;
  font-size: 0.8rem;
  font-weight: 800;
  display: grid;
  place-items: center;
  flex-shrink: 0;
}
.gad-preview-site strong {
  display: block;
  font-size: 0.84rem;
  font-weight: 500;
  color: #202124;
  line-height: 1.2;
}
.gad-preview-site span {
  display: block;
  font-size: 0.75rem;
  color: #202124;
  line-height: 1.3;
}
.gad-preview-title {
  font-size: clamp(1.25rem, 2.4vw, 1.45rem);
  font-weight: 400;
  color: #1a0dab;
  line-height: 1.3;
  margin-bottom: 0.35rem;
  letter-spacing: -0.01em;
}
.gad-preview-desc {
  color: #4d5156;
  font-size: 0.9rem;
  line-height: 1.5;
  margin-bottom: 0.85rem;
}
.gad-sitelinks {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.45rem 0.85rem;
  padding-top: 0.75rem;
  border-top: 1px solid #e8eaed;
}
.gad-sitelinks a {
  font-size: 0.88rem;
  font-weight: 400;
  color: #1a0dab;
  line-height: 1.3;
}
.gad-sitelinks a:hover {
  text-decoration: underline;
}
.gad-row-sponsored {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  color: #202124;
  margin-bottom: 0.2rem;
}
.google-kicker {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #1a73e8;
  margin-bottom: 0.55rem;
}
.google-serp-intro .section-title {
  color: var(--navy);
  margin-bottom: 0.75rem;
}
.google-serp-lead {
  color: var(--muted);
  font-size: 1.02rem;
  max-width: 34ch;
  margin-bottom: 1.5rem;
  line-height: 1.55;
}
.google-serp-results {
  display: flex;
  flex-direction: column;
  gap: 0;
}
.google-serp-row {
  padding: 1.15rem 0 1.25rem;
  border-bottom: 1px solid rgba(21, 36, 92, 0.1);
  transition: transform 0.25s ease;
  animation: google-serp-in 0.5s ease both;
}
.google-serp-row:first-child { padding-top: 0.15rem; }
.google-serp-row:last-child { border-bottom: 0; }
.google-serp-row:nth-child(1) { animation-delay: 0.05s; }
.google-serp-row:nth-child(2) { animation-delay: 0.12s; }
.google-serp-row:nth-child(3) { animation-delay: 0.19s; }
.google-serp-row:nth-child(4) { animation-delay: 0.26s; }
.google-serp-row:nth-child(5) { animation-delay: 0.33s; }
.google-serp-row:nth-child(6) { animation-delay: 0.4s; }
.google-serp-row:hover { transform: translateX(6px); }
.google-serp-path {
  display: block;
  font-size: 0.78rem;
  color: #188038;
  margin-bottom: 0.2rem;
  letter-spacing: 0.01em;
}
.google-serp-row h3 {
  font-size: 1.15rem;
  font-weight: 600;
  color: #1a0dab;
  line-height: 1.3;
  margin-bottom: 0.35rem;
  text-decoration: underline;
  text-decoration-color: transparent;
  text-underline-offset: 3px;
  transition: text-decoration-color 0.2s ease, color 0.2s ease;
}
.google-serp-row:hover h3 {
  text-decoration-color: #1a0dab;
  color: #160a8a;
}
.google-serp-row p {
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.5;
  max-width: 58ch;
}
@keyframes google-serp-in {
  from { opacity: 0; transform: translateY(10px); }
  to { opacity: 1; transform: translateY(0); }
}

@media (max-width: 900px) {
  .google-serp {
    grid-template-columns: 1fr;
    gap: 1.75rem;
  }
  .google-serp-intro {
    position: static;
  }
  .google-serp-lead { max-width: none; }
}
@media (max-width: 640px) {
  .hero-google-actions { flex-direction: column; align-items: center; }
}

@media (prefers-reduced-motion: reduce) {
  .google-serp-row { animation: none; }
  .google-serp-row:hover { transform: none; }
}

.page-hero.hero-meta .page-hero-logo { color: #1877f2; opacity: 0.12; }
.page-hero.hero-quora .page-hero-logo { color: #b92b27; opacity: 0.12; }
.page-hero.hero-reddit .page-hero-logo { color: #ff4500; opacity: 0.12; }
.page-hero.hero-snap .page-hero-logo { color: #c9a800; opacity: 0.14; }
.page-hero.hero-gmb {
  background:
    radial-gradient(ellipse 45% 55% at 85% 15%, rgba(52, 168, 83, 0.18), transparent 55%),
    radial-gradient(ellipse 30% 40% at 10% 85%, rgba(66, 133, 244, 0.08), transparent 50%),
    linear-gradient(180deg, #f4fbf6, var(--bg));
}
.page-hero.hero-gmb .page-hero-logo { color: #34a853; opacity: 0.12; }
.gmb-hero-kicker {
  display: inline-flex;
  flex-wrap: wrap;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: #1e7e34;
  margin: 0 auto 0.85rem;
  max-width: 100%;
}
.gmb-hero-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.75rem;
  margin-top: 1.5rem;
}
.gmb-hero-actions .btn-outline {
  border-color: #34a853;
  color: #1e7e34;
}
.gmb-hero-actions .btn-outline:hover {
  background: #34a853;
  color: #fff;
}

/* ========== GMB OFFER - local map route ========== */
.gmb-offer {
  padding: 4.5rem 0;
  background:
    radial-gradient(ellipse 50% 50% at 100% 0%, rgba(52, 168, 83, 0.1), transparent 55%),
    radial-gradient(ellipse 40% 40% at 0% 100%, rgba(66, 133, 244, 0.06), transparent 50%),
    linear-gradient(180deg, #f4fbf6 0%, #ffffff 55%, #f7faf8 100%);
}
.gmb-offer-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: clamp(2rem, 5vw, 3.75rem);
  align-items: start;
}
.gmb-offer-intro {
  position: sticky;
  top: calc(var(--header-h) + 1.25rem);
}
.gmb-kicker {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #1e7e34;
  margin-bottom: 0.55rem;
}
.gmb-offer-intro .section-title {
  color: var(--navy);
  margin-bottom: 0.75rem;
}
.gmb-offer-lead {
  color: var(--muted);
  font-size: 1.02rem;
  max-width: 34ch;
  margin-bottom: 1.5rem;
  line-height: 1.55;
}
.gmb-route {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  padding-left: 0.25rem;
}
.gmb-route::before {
  content: "";
  position: absolute;
  left: 27px;
  top: 28px;
  bottom: 28px;
  width: 2px;
  background: repeating-linear-gradient(
    180deg,
    #34a853 0 8px,
    transparent 8px 14px
  );
  opacity: 0.45;
  z-index: 0;
}
.gmb-stop {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 1rem;
  align-items: start;
  padding: 1.1rem 1.25rem 1.1rem 0.35rem;
  border-radius: 18px;
  transition: background 0.25s ease, transform 0.25s ease;
  animation: gmb-stop-in 0.5s ease both;
}
.gmb-stop:nth-child(1) { animation-delay: 0.05s; }
.gmb-stop:nth-child(2) { animation-delay: 0.12s; }
.gmb-stop:nth-child(3) { animation-delay: 0.19s; }
.gmb-stop:nth-child(4) { animation-delay: 0.26s; }
.gmb-stop:nth-child(5) { animation-delay: 0.33s; }
.gmb-stop:hover {
  background: rgba(52, 168, 83, 0.07);
  transform: translateX(4px);
}
.gmb-pin {
  position: relative;
  width: 56px;
  height: 56px;
  color: #34a853;
  flex-shrink: 0;
}
.gmb-pin svg {
  width: 56px;
  height: 56px;
  display: block;
  filter: drop-shadow(0 6px 12px rgba(52, 168, 83, 0.28));
}
.gmb-pin span {
  position: absolute;
  left: 50%;
  top: 38%;
  transform: translate(-50%, -50%);
  font-size: 0.68rem;
  font-weight: 800;
  color: #fff;
  letter-spacing: -0.02em;
}
.gmb-stop-body {
  padding-top: 0.35rem;
}
.gmb-stop-body h3 {
  font-size: 1.08rem;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 0.3rem;
  line-height: 1.3;
}
.gmb-stop-body p {
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.5;
  max-width: 46ch;
}
@keyframes gmb-stop-in {
  from { opacity: 0; transform: translateY(10px); }
  to { opacity: 1; transform: translateY(0); }
}

@media (max-width: 900px) {
  .gmb-offer-grid { grid-template-columns: 1fr; gap: 1.75rem; }
  .gmb-offer-intro { position: static; }
  .gmb-offer-lead { max-width: none; }
}
@media (max-width: 640px) {
  .gmb-hero-actions { flex-direction: column; align-items: center; }
}

@media (prefers-reduced-motion: reduce) {
  .gmb-stop { animation: none; }
  .gmb-stop:hover { transform: none; }
}

.page-hero h1 {
  font-size: clamp(1.9rem, 3.5vw, 2.75rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 0.75rem;
}
.page-hero p {
  color: var(--muted);
  max-width: 52ch;
  margin-inline: auto;
}
.breadcrumb {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.45rem;
  font-size: 0.82rem;
  color: var(--muted);
  margin-bottom: 1rem;
}
.breadcrumb a:hover { color: var(--orange); }

@media (max-width: 640px) {
  .page-hero-logo {
    right: 50%;
    top: auto;
    bottom: -8%;
    transform: translateX(50%);
    width: 160px;
    opacity: 0.08;
  }
}

/* ========== CONTENT BLOCKS ========== */
.content-block { background: var(--white); }

/* What you get - service split */
.get-block {
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(ellipse 55% 70% at 100% 40%, rgba(66, 133, 244, 0.12), transparent 60%),
    radial-gradient(ellipse 40% 50% at 0% 80%, rgba(255, 92, 26, 0.07), transparent 55%),
    linear-gradient(180deg, #f7faff 0%, #ffffff 55%, #f4f7fc 100%);
}
.get-google {
  background:
    radial-gradient(ellipse 50% 65% at 92% 35%, rgba(66, 133, 244, 0.16), transparent 58%),
    radial-gradient(ellipse 35% 45% at 8% 85%, rgba(52, 168, 83, 0.08), transparent 50%),
    radial-gradient(ellipse 30% 40% at 20% 10%, rgba(251, 188, 5, 0.06), transparent 50%),
    linear-gradient(165deg, #f5f9ff 0%, #ffffff 48%, #f7faff 100%);
}
.get-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
  gap: clamp(2rem, 5vw, 3.5rem);
  align-items: center;
}
.get-copy .section-title {
  color: var(--navy);
  position: relative;
  display: inline-block;
  margin-bottom: 0.85rem;
}
.get-copy .section-title::after {
  content: "";
  display: block;
  width: 52px;
  height: 4px;
  margin-top: 0.7rem;
  border-radius: 4px;
  background: linear-gradient(90deg, var(--orange), #4285f4);
}
.get-lead {
  color: var(--muted);
  font-size: 1.02rem;
  max-width: 40ch;
  margin-bottom: 0.25rem;
  line-height: 1.55;
}
.get-visual {
  position: relative;
  isolation: isolate;
  border-radius: 22px;
  overflow: hidden;
  min-height: 380px;
  box-shadow:
    0 4px 0 rgba(66, 133, 244, 0.15),
    0 22px 48px rgba(21, 36, 92, 0.14);
  transform: translateZ(0);
  animation: get-visual-in 0.9s ease both;
}
.get-visual::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(135deg, rgba(66, 133, 244, 0.12), transparent 40%),
    linear-gradient(0deg, rgba(12, 19, 48, 0.28), transparent 42%);
  z-index: 1;
  pointer-events: none;
}
.get-visual::after {
  content: "";
  position: absolute;
  inset: -20%;
  background: radial-gradient(circle at 70% 30%, rgba(66, 133, 244, 0.35), transparent 45%);
  z-index: -1;
  filter: blur(28px);
  opacity: 0.7;
  animation: get-glow 5s ease-in-out infinite alternate;
}
.get-visual img {
  width: 100%;
  height: 100%;
  min-height: 380px;
  object-fit: cover;
  display: block;
  transition: transform 0.7s ease;
}
.get-visual:hover img {
  transform: scale(1.04);
}
@keyframes get-visual-in {
  from { opacity: 0; transform: translateX(18px); }
  to { opacity: 1; transform: translateX(0); }
}
@keyframes get-glow {
  from { opacity: 0.45; transform: translate(0, 0); }
  to { opacity: 0.85; transform: translate(-6%, 4%); }
}
@keyframes get-item-in {
  from { opacity: 0; transform: translateX(-10px); }
  to { opacity: 1; transform: translateX(0); }
}

.feature-list {
  display: grid;
  gap: 0.35rem;
  margin: 1.65rem 0 1.85rem;
}
.feature-list li {
  display: flex;
  gap: 0.85rem;
  align-items: flex-start;
  color: var(--ink);
  font-size: 0.95rem;
  font-weight: 500;
  line-height: 1.45;
  padding: 0.65rem 0.75rem 0.65rem 0.35rem;
  border-radius: 12px;
  transition: background 0.2s ease, transform 0.2s ease;
}
.feature-list li:hover {
  background: rgba(255, 92, 26, 0.06);
  transform: translateX(4px);
}
.feature-list li::before {
  content: "";
  width: 24px;
  height: 24px;
  border-radius: 50%;
  flex-shrink: 0;
  margin-top: 1px;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none'%3E%3Cpath d='M6.5 12.5l3.5 3.5 7.5-8' stroke='%23fff' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E")
    center / 14px 14px no-repeat,
    var(--orange);
  box-shadow: 0 4px 10px rgba(255, 92, 26, 0.35);
}
.get-block .feature-list li {
  animation: get-item-in 0.55s ease both;
}
.get-block .feature-list li:nth-child(1) { animation-delay: 0.08s; }
.get-block .feature-list li:nth-child(2) { animation-delay: 0.16s; }
.get-block .feature-list li:nth-child(3) { animation-delay: 0.24s; }
.get-block .feature-list li:nth-child(4) { animation-delay: 0.32s; }
.get-block .feature-list li:nth-child(5) { animation-delay: 0.4s; }
.get-google .feature-list li:hover {
  background: rgba(66, 133, 244, 0.06);
}

@media (prefers-reduced-motion: reduce) {
  .get-visual,
  .get-visual::after,
  .get-block .feature-list li {
    animation: none;
  }
  .get-visual:hover img {
    transform: none;
  }
}

.stats-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: 2rem;
}
.stat {
  background: var(--bg-soft);
  border-radius: 14px;
  padding: 1.25rem;
  text-align: center;
}
.stat strong {
  display: block;
  font-size: 1.6rem;
  font-weight: 800;
  color: var(--navy);
}
.stat span { font-size: 0.85rem; color: var(--muted); }

/* Blog */
.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.25rem;
}
.blog-card {
  position: relative;
  overflow: hidden;
  background: #fff;
  border-radius: 18px;
  box-shadow: 0 14px 34px rgba(21, 36, 92, 0.1);
  border: 1px solid rgba(21, 36, 92, 0.06);
  display: flex;
  flex-direction: column;
  min-height: 260px;
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}
.blog-card::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 5px;
  background: var(--orange);
}
.blog-card.blog-meta::before { background: #1877f2; }
.blog-card.blog-google::before { background: #4285f4; }
.blog-card.blog-reddit::before { background: #ff4500; }
.blog-card.blog-strategy::before { background: var(--navy); }
.blog-card.blog-gmb::before { background: #34a853; }
.blog-card.blog-cross::before { background: var(--orange); }
.blog-card::after {
  content: "";
  position: absolute;
  right: -20px;
  top: -30px;
  width: 120px;
  height: 120px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255, 92, 26, 0.12), transparent 70%);
  pointer-events: none;
}
.blog-card.blog-meta::after { background: radial-gradient(circle, rgba(24, 119, 242, 0.14), transparent 70%); }
.blog-card.blog-google::after { background: radial-gradient(circle, rgba(66, 133, 244, 0.14), transparent 70%); }
.blog-card.blog-reddit::after { background: radial-gradient(circle, rgba(255, 69, 0, 0.14), transparent 70%); }
.blog-card.blog-strategy::after { background: radial-gradient(circle, rgba(21, 36, 92, 0.14), transparent 70%); }
.blog-card.blog-gmb::after { background: radial-gradient(circle, rgba(52, 168, 83, 0.14), transparent 70%); }
.blog-card.blog-cross::after { background: radial-gradient(circle, rgba(255, 92, 26, 0.14), transparent 70%); }
.blog-card:hover {
  transform: translateY(-5px);
  box-shadow: 0 18px 40px rgba(21, 36, 92, 0.14);
  border-color: rgba(255, 92, 26, 0.25);
}
.blog-card .body {
  position: relative;
  z-index: 1;
  padding: 1.5rem 1.4rem 1.4rem 1.55rem;
  display: flex;
  flex-direction: column;
  flex: 1;
  background: linear-gradient(180deg, #fbfcfe 0%, #ffffff 55%);
}
.blog-card .tag {
  display: inline-flex;
  align-self: flex-start;
  color: var(--orange);
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  padding: 0.35rem 0.7rem;
  border-radius: 999px;
  background: rgba(255, 92, 26, 0.1);
  margin-bottom: 0.85rem;
}
.blog-card.blog-meta .tag { color: #1877f2; background: rgba(24, 119, 242, 0.1); }
.blog-card.blog-google .tag { color: #1a73e8; background: rgba(66, 133, 244, 0.1); }
.blog-card.blog-reddit .tag { color: #ff4500; background: rgba(255, 69, 0, 0.1); }
.blog-card.blog-strategy .tag { color: var(--navy); background: rgba(21, 36, 92, 0.1); }
.blog-card.blog-gmb .tag { color: #188038; background: rgba(52, 168, 83, 0.12); }
.blog-card.blog-cross .tag { color: var(--orange); background: rgba(255, 92, 26, 0.1); }
.blog-card h3 {
  font-size: 1.08rem;
  font-weight: 750;
  margin: 0 0 0.7rem;
  line-height: 1.35;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.blog-card p {
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.55;
  margin-bottom: 1.15rem;
  flex: 1;
}
.blog-card .link {
  color: var(--orange);
  font-weight: 700;
  font-size: 0.9rem;
  margin-top: auto;
}
.blog-section-cta {
  text-align: center;
  margin-top: 2.25rem;
}

/* Blog detail */
.blog-detail {
  padding: 3rem 0 4.5rem;
  background: var(--white);
}
.blog-detail-wrap {
  max-width: 760px;
  margin-inline: auto;
}
.blog-detail .tag {
  color: var(--orange);
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin-bottom: 0.75rem;
}
.blog-detail h1 {
  font-size: clamp(1.7rem, 3.2vw, 2.4rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1.2;
  margin-bottom: 0.85rem;
}
.blog-meta {
  color: var(--muted);
  font-size: 0.9rem;
  margin-bottom: 1.75rem;
}
.blog-hero-img {
  border-radius: 18px;
  overflow: hidden;
  margin-bottom: 2rem;
  box-shadow: var(--shadow);
}
.blog-hero-img img {
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}
.blog-content h2 {
  font-size: 1.35rem;
  font-weight: 750;
  margin: 2rem 0 0.85rem;
  color: var(--ink);
}
.blog-content h3 {
  font-size: 1.08rem;
  font-weight: 700;
  margin: 1.35rem 0 0.5rem;
  color: var(--navy);
}
.blog-content p {
  color: var(--muted);
  font-size: 1.02rem;
  line-height: 1.75;
  margin-bottom: 1.15rem;
}
.blog-content ul,
.blog-content ol {
  margin: 0 0 1.25rem 1.2rem;
  color: var(--muted);
}
.blog-content ol { list-style: decimal; }
.blog-content ul { list-style: disc; }
.blog-content li {
  margin-bottom: 0.45rem;
  font-size: 0.98rem;
  line-height: 1.6;
}
.blog-content strong { color: var(--ink); font-weight: 650; }
.blog-table-wrap {
  overflow-x: auto;
  margin: 0 0 1.5rem;
  -webkit-overflow-scrolling: touch;
}
.blog-content table {
  width: 100%;
  min-width: 540px;
  border-collapse: collapse;
  font-size: 0.92rem;
  color: var(--ink);
}
.blog-content th,
.blog-content td {
  text-align: left;
  padding: 0.75rem 0.85rem;
  border-bottom: 1px solid var(--line);
  vertical-align: top;
  line-height: 1.45;
}
.blog-content th {
  background: var(--bg-soft);
  font-weight: 700;
  color: var(--navy);
  font-size: 0.82rem;
  text-transform: uppercase;
  letter-spacing: 0.03em;
}
.blog-funnel {
  display: grid;
  gap: 0.65rem;
  margin: 0 0 1.5rem;
}
.blog-funnel-step {
  background: var(--bg-soft);
  border-radius: 12px;
  padding: 0.9rem 1rem;
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.5;
}
.blog-funnel-step strong {
  display: block;
  color: var(--navy);
  margin-bottom: 0.2rem;
}
.blog-detail-cta {
  margin-top: 2.5rem;
  padding: 1.5rem;
  border-radius: 16px;
  background: var(--bg-soft);
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  align-items: center;
  justify-content: space-between;
}
.blog-detail-cta p {
  margin: 0;
  color: var(--ink);
  font-weight: 600;
}

/* Contact */
.contact-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
  gap: 2rem;
}
.contact-info {
  background: var(--navy);
  color: var(--white);
  border-radius: 20px;
  padding: 2rem;
}
.contact-info h2 { font-size: 1.5rem; margin-bottom: 0.75rem; }
.contact-info p { opacity: 0.85; margin-bottom: 1.5rem; }
.info-item { margin-bottom: 1.1rem; }
.info-item strong { display: block; font-size: 0.8rem; opacity: 0.7; margin-bottom: 0.2rem; }

.social-links {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.55rem;
  margin-top: 0.35rem;
}
.social-link {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  line-height: 0;
  background: rgba(255, 255, 255, 0.12);
  color: #fff;
  transition: transform 0.2s ease, background 0.2s ease, color 0.2s ease;
}
.social-link svg {
  width: 18px;
  height: 18px;
  display: block;
  flex-shrink: 0;
}
.social-link:hover {
  transform: translateY(-2px);
  background: var(--orange);
  color: #fff;
}
.site-footer .social-links {
  margin-top: 0.85rem;
}
.site-footer .footer-col .social-link {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 0;
  opacity: 1;
  background: rgba(255, 255, 255, 0.1);
  color: #fff;
}
.site-footer .footer-col .social-link:hover {
  background: var(--orange);
  color: #fff;
  opacity: 1;
}

.contact-form {
  background: var(--white);
  border-radius: 20px;
  padding: 2rem;
  box-shadow: var(--shadow);
}
.form-row { margin-bottom: 1rem; }
.form-row label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  margin-bottom: 0.4rem;
}
.form-row input,
.form-row select,
.form-row textarea {
  width: 100%;
  max-width: 100%;
  padding: 0.85rem 1rem;
  border: 1px solid var(--line);
  border-radius: 10px;
  font-family: inherit;
  font-size: 1rem;
  background: #fafbfd;
}
.form-row input:focus,
.form-row select:focus,
.form-row textarea:focus {
  outline: 2px solid rgba(255, 92, 26, 0.35);
  border-color: var(--orange);
}
.form-row textarea { min-height: 130px; resize: vertical; }
.form-honeypot {
  position: absolute;
  left: -9999px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}
.form-alert {
  margin-bottom: 1.1rem;
  padding: 0.85rem 1rem;
  border-radius: 12px;
  font-size: 0.92rem;
  line-height: 1.5;
}
.form-alert-success {
  background: #e8f7ee;
  color: #146c2e;
  border: 1px solid #b7e4c7;
}
.form-alert-error {
  background: #fdecea;
  color: #9b1c1c;
  border: 1px solid #f5c2c0;
}
.contact-form .btn:disabled {
  opacity: 0.7;
  cursor: wait;
  transform: none;
}

/* FAQ */
.faq-list { max-width: 800px; margin-inline: auto; }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item button {
  width: 100%;
  text-align: left;
  padding: 1.1rem 1.75rem 1.1rem 0;
  font-size: 0.98rem;
  font-weight: 600;
  position: relative;
}
.faq-item button::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  color: var(--orange);
  font-size: 1.3rem;
}
.faq-item.open button::after { content: "-"; }
.faq-item .answer {
  display: none;
  padding: 0 0 1.1rem;
  color: var(--muted);
  font-size: 0.92rem;
}
.faq-item.open .answer { display: block; }

/* Footer */
.site-footer {
  background: var(--navy-deep);
  color: rgba(255, 255, 255, 0.78);
  padding: 3.5rem 0 1.5rem;
  margin-top: 2rem;
}
.footer-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);
  gap: 2rem;
  margin-bottom: 2.5rem;
}
.footer-brand .logo {
  margin-bottom: 0.75rem;
  display: inline-block;
}
.footer-brand .logo img {
  height: 52px;
  max-width: 200px;
}
.footer-brand p { font-size: 0.9rem; max-width: 32ch; }
.footer-col h4 {
  color: #fff;
  font-size: 0.95rem;
  margin-bottom: 1rem;
}
.footer-col a {
  display: block;
  font-size: 0.88rem;
  margin-bottom: 0.55rem;
  opacity: 0.8;
}
.footer-col a:hover { opacity: 1; color: var(--orange); }
.footer-contact-name {
  color: #fff;
  font-size: 0.92rem;
  font-weight: 650;
  margin-bottom: 0.45rem;
}
.footer-contact-address {
  font-size: 0.88rem;
  line-height: 1.55;
  max-width: 28ch;
  opacity: 0.8;
  margin-bottom: 0.15rem;
}
.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  padding-top: 1.25rem;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 0.35rem 1rem;
  text-align: center;
  font-size: 0.82rem;
  opacity: 0.8;
}
.footer-bottom a {
  color: inherit;
  opacity: 0.85;
}
.footer-bottom a:hover {
  opacity: 1;
  color: var(--orange);
}
.footer-bottom-copy {
  opacity: 0.8;
}

/* Legal pages */
.legal-section {
  background: var(--white);
  padding-top: 2.5rem;
}
.legal-wrap {
  max-width: 800px;
  margin-inline: auto;
}
.legal-meta {
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.6;
  margin-bottom: 1.5rem;
  padding-bottom: 1.25rem;
  border-bottom: 1px solid var(--line);
}
.legal-intro p,
.legal-article p {
  color: var(--muted);
  font-size: 1.02rem;
  line-height: 1.75;
  margin-bottom: 1rem;
}
.legal-intro {
  margin-bottom: 2rem;
}
.legal-article {
  margin-bottom: 2.15rem;
  scroll-margin-top: calc(var(--header-h) + 1rem);
}
.legal-article h2 {
  font-size: clamp(1.15rem, 2.2vw, 1.4rem);
  font-weight: 750;
  color: var(--navy);
  line-height: 1.35;
  margin-bottom: 0.75rem;
  letter-spacing: -0.02em;
}
.legal-article h3 {
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--ink);
  margin: 1.35rem 0 0.55rem;
}
.legal-article a {
  color: var(--orange);
  font-weight: 600;
}
.legal-article a:hover { text-decoration: underline; }
.legal-approach {
  margin-top: 0.5rem;
  padding: 1.5rem 1.4rem 0.35rem;
  border-radius: 16px;
  background: var(--bg-soft);
  border: 1px solid var(--line);
}
.legal-article ul {
  margin: 0 0 1.1rem 1.2rem;
  list-style: disc;
  color: var(--muted);
}
.legal-article li {
  margin-bottom: 0.4rem;
  font-size: 0.98rem;
  line-height: 1.6;
}
.legal-article strong {
  color: var(--ink);
  font-weight: 650;
}
.legal-contact {
  margin-top: 0.75rem;
  padding: 1.35rem 1.4rem;
  border-radius: 16px;
  background: var(--bg-soft);
  border: 1px solid var(--line);
}
.legal-contact p {
  margin-bottom: 0.35rem;
  color: var(--ink);
  font-size: 0.98rem;
}
.legal-contact p:last-child { margin-bottom: 0; }
.legal-contact a {
  color: var(--orange);
  font-weight: 600;
}
.legal-contact a:hover { text-decoration: underline; }

/* ========== RESPONSIVE ========== */
@media (max-width: 1100px) {
  .hero-copy h1,
  .about-showcase-copy h2 { max-width: none; }
}

@media (max-width: 980px) {
  .nav-toggle { display: flex; }
  .nav {
    position: absolute;
    inset: calc(100% + 0.35rem) 0 auto 0;
    background: var(--white);
    flex-direction: column;
    align-items: stretch;
    padding: 0.85rem;
    border-radius: 14px;
    border: 1px solid var(--line);
    box-shadow: var(--shadow);
    gap: 0.25rem;
    display: none;
    max-height: calc(100vh - var(--header-h) - 1.25rem);
    overflow: auto;
    z-index: 120;
  }
  .nav.open { display: flex; }
  .dropdown-menu {
    position: static;
    opacity: 1;
    visibility: visible;
    transform: none;
    box-shadow: none;
    border: none;
    display: none;
    padding-left: 0.5rem;
  }
  .dropdown.open .dropdown-menu { display: block; }
  .header-cta {
    display: flex;
    width: 100%;
    margin: 0.4rem 0 0;
    justify-content: center;
  }
  .hero-grid,
  .about-showcase-grid,
  .about-grid,
  .split-grid,
  .get-grid,
  .contact-grid,
  .google-serp,
  .gmb-offer-grid { grid-template-columns: 1fr; }
  .get-visual {
    min-height: 240px;
    order: -1;
  }
  .get-visual img { min-height: 240px; }
  .get-copy .section-title { display: block; }
  .about-showcase { padding: 3.5rem 0; }
  .about-showcase-copy h2 { max-width: none; }
  .about-collage {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
    grid-template-rows: 140px 140px 140px;
    min-height: auto;
  }
  .collage-item.c1 { grid-column: 1; grid-row: 1; }
  .collage-item.c2 { grid-column: 2; grid-row: 1; }
  .collage-item.c3 { grid-column: 1; grid-row: 2; }
  .collage-item.c4 { grid-column: 2; grid-row: 2; }
  .collage-item.c5 { grid-column: 1; grid-row: 3; }
  .collage-item.c6 { grid-column: 2; grid-row: 3; }
  .hero { padding: 1.25rem 0 1.75rem; }
  .hero-grid { min-height: auto; }
  .hero-copy {
    max-width: none;
    padding: 0.5rem 0 1.25rem;
    text-align: left;
  }
  .hero-copy h1 { max-width: none; }
  .hero-visual {
    justify-content: center;
    max-height: 360px;
    order: -1;
  }
  .hero-person {
    width: 100%;
    max-width: 440px;
    margin-inline: auto;
    animation: none;
  }
  .feature-bar { margin-top: 1.5rem; }
  .features-grid,
  .services-grid,
  .blog-grid,
  .gads-features-grid,
  .gmb-features-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  .feature-bar-inner { grid-template-columns: 1fr 1fr; }
  .cta-band {
    text-align: center;
    padding: 2.25rem 1.35rem;
  }
  .cta-band h2,
  .cta-band p { max-width: none; margin-inline: auto; }
  .footer-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  .stats-row { grid-template-columns: 1fr; }
  .page-hero { padding: 2.5rem 0 1.75rem; }
  .section,
  .run-section,
  .google-offer,
  .snap-offer,
  .gmb-offer,
  .quora-offer { padding-top: 3.25rem; padding-bottom: 3.25rem; }
  .photo-frame,
  .photo-frame img,
  .photo-frame.about-illustration img,
  .photo-frame.service-hero-art img { min-height: 220px; }
  .google-serp-intro { position: static; }
}

@media (max-width: 640px) {
  .section,
  .about-showcase,
  .run-section,
  .google-offer,
  .snap-offer,
  .gmb-offer,
  .quora-offer,
  .blog-detail,
  .trust { padding-top: 2.5rem; padding-bottom: 2.5rem; }
  .hero-person { width: 100%; max-width: 320px; }
  .hero-copy h1 { font-size: clamp(1.85rem, 8vw, 2.4rem); }
  .hero-lead { font-size: 0.98rem; max-width: none; }
  .hero-actions { width: 100%; }
  .hero-actions .btn { width: 100%; }
  .features-grid,
  .services-grid,
  .blog-grid,
  .feature-bar-inner,
  .footer-grid,
  .gads-features-grid,
  .gmb-features-grid,
  .quora-offer-grid,
  .about-collage { grid-template-columns: 1fr; }
  .about-collage {
    grid-template-rows: none;
    gap: 0.75rem;
  }
  .collage-item.c1,
  .collage-item.c2,
  .collage-item.c3,
  .collage-item.c4,
  .collage-item.c5,
  .collage-item.c6 {
    grid-column: auto;
    grid-row: auto;
    min-height: 150px;
  }
  .feature-bar { padding: 1rem 0.85rem; }
  .feature-item { justify-content: flex-start; }
  .cta-band { padding: 1.75rem 1.1rem; border-radius: 16px; }
  .contact-info,
  .contact-form { padding: 1.35rem; }
  .gad-sitelinks { grid-template-columns: 1fr; }
  .logo img { height: 40px; max-width: 148px; }
  .footer-brand .logo img { height: 44px; max-width: 168px; }
  .about-watermark { font-size: clamp(3rem, 18vw, 5rem); }
  .blog-detail-cta {
    flex-direction: column;
    align-items: stretch;
    text-align: center;
  }
  .blog-detail-cta .btn { width: 100%; }
  .page-hero h1 { font-size: clamp(1.65rem, 7vw, 2.1rem); }
  .page-hero p { max-width: none; }
  .breadcrumb { justify-content: flex-start; text-align: left; }
  .page-hero { text-align: left; }
  .hero-google-kicker,
  .gmb-hero-kicker { margin-left: 0; }
  .hero-google-actions,
  .gmb-hero-actions { justify-content: flex-start; }
  .hero-google-actions .btn,
  .gmb-hero-actions .btn { width: 100%; }
  .snap-stories { max-width: none; }
  .legal-section { padding-top: 1.75rem; }
  .legal-article { margin-bottom: 1.75rem; }
  .legal-contact { padding: 1.15rem 1.1rem; }
  .legal-approach { padding: 1.25rem 1.1rem 0.2rem; }
}